Christina Taylor
Head of Human Centered Design
Swisscom Schweiz AG
Basel, Switzerland
Christina’s department works at the intersection of innovation practice, strategy, brand experience and cultural transformation on turning Swisscom into an experience-driven company.
Christina’s experience as a marketing and brand experience expert covers a wide range of assignments in the telecommunication industry (Swisscom, Omega/Switzerland, Mutiara Telecom/Kuala Lumpur). She worked in San Francisco for five years at Swisscom Outpost and brought back to Switzerland the knowledge she gained about Human Centered Design in Silicon Valley.
Swisscom has been bringing Customer Experience practices in Switzerland over the last 15 years. The company has been experimenting methodologies like Scrum, User centered design, Lean UX and implemented it’s own flavor for each one. We are thrilled to welcome Christina, since she has witnessed and led Swisscom evolution over the years. She will share her recipe to transform the company and explain the impact of those changes on Swisscom business.
Case Study:
Human Centered Design at Swisscom
Friday | 10:15 – 11:00
The way we work is our most important innovation
Creating valuable customer experiences is one of Swisscoms top strategic objectives. «Human Centered Design» provides the right tools and methods to always put the customers first.
What you will learn
- Valuable customer experiences are no endgame of an exciting trip, but part of an ongoing journey.
- «Hear – Create – Deliver»: The right tool and method for project teams.
- Prototyping: How to ensure simplicity and best experiences for your customers.
Who is this talk for
- Designers of all levels.
- Managers, who are seeking to work with a clear purpose.
- CXOs, who wonder how to turn an organization around.
- And for everybody else, who recognizes the need for a change in business.
