Christina Wodtke
Consultant, Author and Teacher
Wodtke Consulting
San Francisco, USA
Christina has been doing an amazing work, making the bridge between UX and businesses over the last two decades. She trains companies to move from insight to execution as principal of her firm, Wodtke Consulting. She has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She is the founder of Boxes&Arrows and the co-founder of the Information Architecture Institute. She also wrote Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Last but not least, she teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. Among others, she gives “The Creative Entrepreneur” a lecture on using design thinking and design techniques to innovate within companies and create new ones.
Christina is a long time UX Lausanne friend and we are thrilled to have her as a keynote speaker to introduce this 2016 edition.
Author of:
Keynote:
Design All the Things!
Friday | 09:15 – 10:00
How design techniques can shape more effective organizations
Designers fall in love with the things they design: flows, wireframes, journey maps and personas. But design is not a title or a set of deliverables. It is a way of interacting with the world purposefully, in order to make it a little bit better.
In this talk, Christina will explain how design thinking is a kind of cognition that is particularly useful when working on wicked problems. She will show how design techniques can shape more effective organizations, from creating the right products in the right markets to setting and making better goals. Design can even shape better negotiations and form more effective teams.
The things you don’t design often happen anyway, but rarely they way you hope they will. Design the future you wish to live in.
What you will learn
This talk will cover a design thinking approach to product design, business design and organizational design.
Who is this talk for
It is for anyone who needs to make the future look different from the past, from front line designers and product managers to CEOs and startup founders.
